Purpose &

Performance

Words we live by to connect, compel, convert.

Brand

Identity & Voice
Archetypes & Story
Messaging Framework
Brand Stewardship

Marketing

Research & Insights
Strategy & Planning
Content & Campaigns
Earned Media/ PR

Creative

Concept & Direction
Video & Audio
Photography & Design
Web & Social

Media

Strategy & Planning
Multimedia Buying
Optimization
Reporting & Insights

Brand

Strategy

Archetype Development

Identity

Management

Marketing

Research & Trends

Media Strategy & Buying

Marketing Strategy

Content Development

Creative

Print, Digital & Social

Video & Photography

Content

Websites

Media

Strategy

Planning & Buying

Optimization

Analytics & Reporting

What We Do

PorterCo is more than a marketing agency. We lead some of the most impactful public sector and purpose-driven campaigns with creativity, rigor, and heart.

Humble.
Rumble.

It’s not just our rally cry, it’s a mindset. It means we check our assumptions at the door and shake the earth to achieve results for our clients.

Your Team

We believe the best work is built on inspiration, insights, and seamless execution. We don’t chase short-term wins. We build long-term partnerships rooted in clear communication, and a deep understanding of your goals.

When you work with us, you collaborate directly with our leadership team. No handoffs. No fluff. Just seasoned experts who stay curious, stay current, and know how to deliver. We’ve helped brands evolve, campaigns scale, and ideas grow into movements. Our results have been proven for decades and they are driven by what's ahead.

Strategy changes. Trends evolve. Our commitment to meeting your goals never does.

CEO, Founding Partner

Lori Porter

Strategist and story teller. Media insider and refined brand builder. Thrives on ideas and believes that results trump awards.

Account Director, Partner

Shelly James

Purposeful collaborator. Change agent. Values the tried and new. Passionate about her family, the beach and big ideas.

Media Director

Tami Travis

Grounded in research. Checked by intuition. Proven by results.

Media plans are as high octane as the Jazzercize classes she teaches.

Account & Project Manager

Kaci Davis

People-focused. Mission-driven. Draws from years in philanthropy work to help teams move with clarity and purpose. Knows that impact comes from alignment, not just activity.

Account Supervisor

Katie Ahern

Sharp, organized, and always a step ahead. She keeps the work moving with insight, poise, and a dash of wit.

Bench

Rumble Crew

Our trusted circle of pros. Ready to jump in when it’s time to go big, move fast, or make it unforgettable. They know our rhythm and are built to rumble.

Rumble Crew

Meet some of our featured partners.

When a project calls for additional depth or specialized expertise, we tap our Rumble Crew. Trusted partners who support the work alongside our team.

LUIS “LUCHO” ORTEGA

Creative Director

AGRIFINO EDRALIN

Video Director

NINA THOMING

Graphic Designer

Our Work

We bring bold thinking, deep experience, and a sharp focus on what matters most. From building brands to activating statewide initiatives, our work drives action and delivers measurable change.

Clients call us their secret weapon. We call it doing the job right.

Explore Butte County

Putting Butte on the Map and in the Weekend Plans

The Challenge: Explore Butte County needed more than a marketing plan, they needed a roadmap to visibility. The goal: build brand recognition, attract overnight visitors, and drive high-quality travel interest.

Our Solution: PorterCo crafted a strategic campaign targeting three core segments: Adventure Seekers, Outdoor Families, and Agritourists. Using native content, video bumpers, social ads, and retargeting, we brought Butte County’s story to life. What was once an overlooked destination quickly became a place people wanted to explore and stay.

7M+

impressions and 76K site visits in 10 months

190%

over delivery of paid media value

180%

increase in website traffic YoY

Dignity Health

Humanizing Healthcare, One Conversation at a Time

Challenge: In a sea of clinical messaging, Dignity Health needed to stand out, not just to inform, but to build trust. The goal: help doctors spark real, relatable conversations with patients.

Solution: We created and launched #Doctalks, a bold campaign built around dynamic, doctor-led with a total of 19 videos. Each paired real clinical voices with vibrant motion graphics to deliver approachable wellness advice. From naming and branding to full production and paid media, we handled it all, ensuring the message reached the right audience at the right time.

4%

Click-through Rate (well above benchmark)

95k+

Social post engagements on the First Five Videos

100%

Created a relatable, trusted voice in a space crowded with sameness

Enloe Medical Center

Mobilizing a Community to Build a Heart Center

Challenge: The growing prevalence of heart disease and need for emergency intervention has exceeded capacity in the region served by Enloe Medical Center. Enloe Medical Center needed to raise $5 million from the community to build a world-class Cardiovascular Care Center quickly. Traditional donor networks weren’t enough. They needed a campaign that inspired broad-based community giving and moved people to act.

Solution: PorterCo created “Give a Beat,” a storytelling campaign that put real patients and caregivers at the center. With emotionally resonant video, a cross-platform media plan, and inclusive donor recognition, we inspired a wave of giving across the North State, big and small gifts alike.

5M

raised in 2 years

3x

faster fundraising than projected

Expanded

the donor base beyond traditional supporters

$4.27M+

paid in vehicle A/C repairs

3,575

cars repaired across 149 cities

$2M+

earned media impressions

Cool Air Rebate

Repairing Cars. Reducing Emissions. Reaching Californians.

Challenge: As extreme heat intensified across California, hazardous vehicle A/C refrigerant leaks caused growing environmental harm and serious public health risks, disproportionately affecting low-income drivers. PorterCo was tasked by the California Air Resources Board and the Car Care Council to design and launch a statewide solution that made essential A/C repairs affordable while reducing emissions and protecting lives.

Solution: PorterCo created the Cool Air Rebate Program, an equity-driven, bilingual initiative focused on Environmental Justice communities. Through strategic branding, trusted partnerships, and targeted earned and paid media, the program delivered measurable climate, health, and economic benefits at scale.

Travel Chico

Branding a Hidden Gem for Long-Term Tourism Success

Challenge: Despite its vibrant downtown, rich culture, and accessible outdoor recreation, Chico lacked a cohesive tourism, economic development identity. Competing with other drive-market destinations, the city needed a brand that could attract visitors, increase in-city spending and deliver a clear, memorable story.

Solution: PorterCo created Travel Chico, a destination brand built on five community-rooted pillars: Community, Hospitality, Ingenuity, Culture, and Outdoors. Through a new website, storytelling-driven content, and a social media launch, we positioned Chico as a must-visit Northern California destination and laid the groundwork for long-term tourism growth.