Purpose &

Performance

Words we live by to connect, compel, convert.

Brand

Identity & Voice
Archetypes & Story
Messaging Framework
Brand Stewardship

Marketing

Research & Insights
Strategy & Planning
Content & Campaigns
Earned Media/ PR

Creative

Concept & Direction
Video & Audio
Photography & Design
Web & Social

Media

Strategy & Planning
Multimedia Buying
Optimization
Reporting & Insights

Brand

Strategy

Archetype Development

Identity

Management

Marketing

Research & Trends

Media Strategy & Buying

Marketing Strategy

Content Development

Creative

Print, Digital & Social

Video & Photography

Content

Websites

Media

Strategy

Planning & Buying

Optimization

Analytics & Reporting

What We Do

PorterCo is more than a marketing agency. We lead some of the most impactful public sector and purpose-driven campaigns with creativity, rigor, and heart.

Humble.
Rumble.

It’s not just our rally cry, it’s a mindset. It means we check our assumptions at the door and shake the earth to achieve results for our clients.

Your Team

We believe the best work is built on inspiration, insights, and seamless execution. We don’t chase short-term wins. We build long-term partnerships rooted in clear communication, and a deep understanding of your goals.

When you work with us, you collaborate directly with our leadership team. No handoffs. No fluff. Just seasoned experts who stay curious, stay current, and know how to deliver. We’ve helped brands evolve, campaigns scale, and ideas grow into movements. Our results have been proven for decades and they are driven by what's ahead.

Strategy changes. Trends evolve. Our commitment to meeting your goals never does.

CEO, Founding Partner

Lori Porter

Strategist and story teller. Media insider and refined brand builder. Thrives on ideas and believes that results trump awards.

Account Director, Partner

Shelly James

Purposeful collaborator. Change agent. Values the tried and new. Passionate about her family, the beach and big ideas.

Media Director

Tami Travis

Grounded in research. Checked by intuition. Proven by results.

Media plans are as high octane as the Jazzercize classes she teaches.

Account Manager

Kaci Davis

People-focused. Mission-driven. Draws from years in philanthropy work to help teams move with clarity and purpose. Knows that impact comes from alignment, not just activity.

Account Coordinator

Katie Ahern

Sharp, organized, and always a step ahead. She keeps the work moving with insight, poise, and a dash of wit.

Bench

Rumble Crew

Our trusted circle of pros. Ready to jump in when it’s time to go big, move fast, or make it unforgettable. They know our rhythm and are built to rumble.

Our Work

We bring bold thinking, deep experience, and a sharp focus on what matters most. From building brands to activating statewide initiatives, our work drives action and delivers measurable change.

Clients call us their secret weapon. We call it doing the job right.

Explore Butte County

Putting Butte on the Map and in the Weekend Plans

The Challenge: Explore Butte County needed more than a marketing plan, they needed a roadmap to visibility. The goal: build brand recognition, attract overnight visitors, and drive high-quality travel interest.

Our Solution: PorterCo crafted a strategic campaign targeting three core segments: Adventure Seekers, Outdoor Families, and Agritourists. Using native content, video bumpers, social ads, and retargeting, we brought Butte County’s story to life. What was once an overlooked destination quickly became a place people wanted to explore and stay.

7M+

impressions and 76K site visits in 10 months

190%

over delivery of paid media value

180%

increase in website traffic YoY

Dignity Health

Humanizing Healthcare, One Conversation at a Time

Challenge: In a sea of clinical messaging, Dignity Health needed to stand out, not just to inform, but to build trust. The goal: help doctors spark real, relatable conversations with patients.

Solution: We created and launched #Doctalks, a bold campaign built around dynamic, doctor-led with a total of 19 videos. Each paired real clinical voices with vibrant motion graphics to deliver approachable wellness advice. From naming and branding to full production and paid media, we handled it all, ensuring the message reached the right audience at the right time.

4%

Click-through Rate (well above benchmark)

95k+

Social post engagements on the First Five Videos

100%

Created a relatable, trusted voice in a space crowded with sameness

Visit Bend

Turning Heads and Shifting Markets: Visit Bend’s Breakout Success

Challenge: Visit Bend set ambitious goals: increase hotel occupancy by 3–5%, grow website traffic by 30% year over year, and capture new interest from San Francisco while improving performance in underperforming drive and fly markets.

Solution: PorterCo launched an integrated campaign across Portland, Seattle, and San Francisco—Visit Bend’s drive, fly, and emerging markets. We combined targeted media, original content, promotional partnerships, and an influencer strategy to spark awareness and engage travelers in key decision-making moments through video, audio, and branded digital content.